Mursmedic Group is a comprehensive infrastructure for healthcare businesses seeking to enter the Southeast Asian market. We offer end-to-end solutions, including research and development, regulatory and quality consulting, contract manufacturing, independent license holding, importation, and distribution.
With over 15 years of experience across 6 countries (ID,MY,VN,PH,SG,TH), Mursmedic Group, comprising 5 specialized companies, has successfully enabled more than 100 leading healthcare companies worldwide to enter Southeast Asia, registering over 10,000 products and securing over 1000 certifications.
We believe that true expertise combines deep local insight with a global perspective. That is why we ensure accurate and first-hand local insight through our in-house regulatory experts native to each country. We complete our expertise by actively participating in healthcare associations throughout Southeast Asia and at the international level.
Our In-House Regulatory Experts
Native to Each Market
Our in-house regulatory affairs and market access experts are based in all six major Southeast Asian markets (ID, MY, VN, PH, SG, TH), bringing direct, in-country presence, market insight, and deep local expertise.
From engaging with authorities and managing submissions to navigating each market’s specific requirements, they deliver first-hand regulatory guidance and hands-on execution.
More than regional representatives, they are trusted advisors who align your products with local regulations and your global strategy.
Indonesia Expert
Malaysia Expert
Vietnam Expert
Philiphines Expert
Singapore Expert
Thailand Expert
Our expertise in Thailand includes services for these commodities: Medical Devices, Household Health Supplies, Cosmetics, Drugs, Food.
Our Active Membership
Country Level
Indonesia
Country Level
Malaysia
Global & Regional Level
Our Certifications
Indonesia
Malaysia
Philiphines
Thailand
Our Why :
#LightUpSEAHealthcare
#LightUpSEAHealthcare is not just a hashtag.
It captures both who we are and what we stand for —our origin and our ambition.
#LightUpSEAHealthcare :
1. Lighting the path for brands entering Southeast Asia
Mursmedic Group was founded to address the challenges of navigating Southeast Asia’s complex healthcare landscape. With constantly evolving regulations and market conditions that feel like stormy seas, we serve as a guiding light through the storm—offering clarity, compliance, and confidence to healthcare brands expanding into this region.
2. Lighting up Southeast Asia’s healthcare
Our mission goes beyond market entry. We are committed to improving healthcare access and infrastructure across Southeast Asia. We believe that enabling the distribution of high-quality healthcare products like yours contributes to better health outcomes and brighter futures for the region.
VISION | MISSION | VALUES
Our Roadmap to
#LightUpSEAHealthcare
Our commitment to #LightUpSEAHealthcare is grounded in a clear vision, a focused mission, and core values that shape every decision we make.
01
Our Vision
To be the most trusted provider of compliant healthcare infrastructure, driving sustainable business growth in Southeast Asia.
02
Our Mission
To enable seamless and excellent market entry for healthcare products across the Southeast Asian region.
Our Values
Passion
We are passionate about improving healthcare infrastructure across Southeast Asia. This passion fuels our commitment to providing clear guidance and impactful solutions that help businesses thrive, creating opportunities for better healthcare solutions, access, and outcomes in the region.
Integrity
Integrity is non-negotiable. We work with transparency, honesty, and ethical intent. Every partnership is built on trust and a shared commitment to doing what is right for long-term success.
Excellence
We hold ourselves to the highest standards because great solutions are not just effective; they are exceptional. This helps businesses thrive and grow in a complex environment, ultimately contributing to the improvement of healthcare across Southeast Asia.
Compliance
Compliance is the foundation of everything we do. We guide businesses through Southeast Asia’s complex regulations with clarity and authority, providing a secure infrastructure that supports growth while ensuring safety, legality, and quality.
Empowerment
We empower healthcare businesses by providing the tools, knowledge, and support they need to succeed in Southeast Asia’s dynamic markets. Our infrastructure drives sustainable growth and helps our partners unlock their full potential.
Agility
Agility allows us to meet change with confidence. In a region where healthcare needs and regulations evolve quickly, we stay responsive and proactive by bridging gaps, accelerating access, and helping our clients stay ahead.
Our History
Our journey began with the friendship of two skilled professionals who met while working at a multinational healthcare corporation.
After gaining extensive experience in the corporate healthcare world, a pivotal moment occurred. Our Founders recognized the challenges healthcare companies face in navigating Southeast Asia’s complex regulations and market entry.
They also observed a significant gap in the market for certified, proficient consultants and reliable infrastructure, particularly in Indonesia. United in purpose, they built Mursmedic Group upon their strong bond and vast network, committing to transform SEA healthcare by fostering meaningful connections and continuous collaboration.
Their mission was clear: to #LightUpSEAHealthcare.
Our Journey to
#LightUpSEAHealthcare :
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Change the future
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Continue with mission
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Continue with mission
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Continue with mission
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Starting our journey with a clear vision.